I have used TripAdvisor on a few occasions but none of them recently. The site which built its reputation on honest and reliable assessments of the accommodation providers and restaurateurs around the world is beginning to unravel. They have received many false reviews some very good ( posted by interested parties ) and some very bad ( posted by people with a grudge against the establishment.) It is now believed by hoteliers and restaurateurs that many of its anonymous reviews are fake or defamatory. The effect of a bad review can be devastating which, if true, serves them right, if fake then it is a cause for real concern. It can ruin good, small businesses. TripAdvisor has also received heavy criticism for their lack of willingness to accept a change in the review when matters have been put right.
It is clear to me that this site is not reliable and I would not use it with any degree of certainty. A new site Feefo has promised to deliver "the kind of authenticity that TripAdvisor is widely criticised for not delivering" I understand that they intend to validate reviews by having to have proof of purchase. I am sure that will help but it will not tackle the inherently dishonest customer who wishes to bring pressure on the business for a discount following rather spurious dissatisfaction with the service. Friends of ours who rent out a property for holiday lets tell me they have had an increase in the number of customers in this category. Whilst not threatened with a poor TripAdvisor review I am told the implication was clearly present. No site can tackle this and it will come down to the hotelier or restaurateur to take their own action for defamation. This might suit large businesses but most small ones could not cope with the costs. It is therefore likely that the unscrupulous customer might have some success in negotiating discounts.
In these early days Silverlinksnetwork members might be willing to exchange their experiences, particularly the good ones so that we can all benefit. As the site grows we will have to review this service but that moment is probably a while off yet.